Steven Wade | Marketing and AI implementation
Put AI to work on the tasks slowing your business down.
I build and run AI workflows for marketing and the work around it. Start with one recurring task, from preparing reports to organising enquiries, with a clear scope and a result your team can check.
Describe the task, the tools involved and what you want to improve.
02 Repeated Work
Start with the work your team keeps repeating.
Pulling figures into the same report. Finding customer information across different tools. Passing an enquiry to the right person with enough context to act.
If that sounds like your business, bring me one example. I'll look at how it works today, where the effort goes and whether it is worth changing.
03 Marketing First
Marketing is where I start.
The first question is what the work needs to achieve. A report needs to support a decision. An enquiry needs an owner. A handover needs enough context for someone to take the next step.
I use that starting point to scope the workflow, choose the tools and decide where a person needs to review the output.
04 How It Runs
One workflow, built and run.
05 Examples
What that could look like.
Illustrative workflows, scoped around your business:
06 Paid Media
Looking for paid media help?
Paid media has its own service path, covering audits, management and advisory. You don't need an AI implementation project to work with me on your advertising.
Explore paid media →
07 Practical Guides / The Field Manual
Put AI to work in real marketing.
Five field-tested guides for planning, building and measuring campaigns with AI, without surrendering strategy or judgement.
Browse the Field Manual →08 Field Reports / The Growth Files
Field notes from AI-powered marketing in practice. Protocols for better automation, decision support and campaign performance, plus the lessons that survived real budgets.
Open the complete archive →My AI said the abstract cut off. It was right.
An LLM is only part of how an answer gets back to you. There’s code before it, deciding what it reads, and code after it, deciding what you see.
Read the file →
09 Operator Profile / Steven Wade
I am an AI marketing systems operator and paid-media specialist. I build systems that keep research, customer signals, campaign decisions and results connected, so AI has the context to be useful.
The approach is grounded in a decade of campaigns and $18M+ in paid media managed across Google, Meta and Microsoft: human judgement in control, automation doing the heavy lifting, and every result feeding the next decision.
10 Start Here
Show me the task.
What recurring work is slowing your business down? Tell me what happens today and what you would like to change. I'll review the fit and reply with the next step. No passwords or customer records needed at this stage.
One useful AI marketing system. Every week.
- Ways to give AI better context and a clearer marketing job
- Paid media, measurement and operations from inside the machine
- One practical idea each week. No spam, unsubscribe anytime.